Rachel came to us requiring a beautiful portfolio style website to showcase her work as a professional make-up artist. We created the logo, did the graphic design and provided content for the Website. Here’s an example of when a client has very little content to provide (just some images and a few testimonials was it) and relied on Topcatt to create the rest. She is very happy with the result and saw an almost immediate response with client enquiries generating from the website regularly now. Take a look at http://www.rachelmackwood.co.nz/.
A great way to capture a page 1 listing for a particular search term – especially when your primary website isn’t getting there, is a squeeze page. A squeeze page is a one-page website that is designed to rank on page 1 and direct potential customers to either your existing website or to make an enquiry directly. Let’s say you are a Beauty Spa in Auckland and your current website ranks well for a search of “Beauty Treatment Auckland” but doesn’t rank well for “Facial Treatment Auckland”. From as little as $500 we can create a squeeze page to target the search term “Facial Treatment Auckland” and monitor its progress for you. We have all the necessary tools to find out what your potential customers are searching for that you provide and aren’t getting onto page 1 for. We can design a squeeze page campaign to attract clients to make a direct enquiry or click through to your website. Take a look at the squeeze pages we did for Tristram Clinic in Hamilton!
www.redface.co.nz – page 1 position 1 for targeted keyword ‘rosacea treatment hamilton’
Here’s a few tips from our SEO expert to give you a better understanding of what they are doing when addressing your online presence and its ability to rank well.
1. High Quality Content:
In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. We recommend using a professional content write for certain key aspects of your website (such as your homepage). Many clients ask us to write content for them and we do our best to maximise your on-page SEO. We’re here to help!
2. Site Submitting:
To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.
Some Good Web And Article Directories Are:
DMOZ
Yahoo Directory
Best Of The Web
Ezine Articles
Article Base
Go Articles
3. Guest Posting:
This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.
4. Link Exchange:
This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.
5. Keep Updating:
Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank
6. Commenting On Other Blogs:
Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts.
7. Social Bookmarking:
Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:
Facebook
Google Plus
Squidoo
Digg
Hub Pages
Stumble Upon
8. Website Accessibility:
If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.
9. Using Commonly Searched Keywords:
As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK. We have tools to help you select the best keywords for your business. It;s important to remember, they aren’t always the ones you might think!
10. Website Advertising:
You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.
11. Create Multiple Pages:
If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.
12. Participate In Forums:
Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.
13. Using Signatures:
You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.
14. When Does Google Re-Evaluate Page Rank?
Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.
15. Never Use Illegal Tactics:
Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.
How to improve your Google Ranking November 4th, 2013Admin
Due to expanding our studio, we are proud to announce we are now able to offer mobile apps for your business. Our crack Mobile Team are ready to increase your online presence and customer service offering. With mobile devices being the fastest growing medium ever, its vital that your business be available to your clients and potential clients on their smart-phones and tablets. Our apps can enable you to:
Make Money
Send push notifications – such as limited specials, important announcements, shipping/delivery updates, new jobs, staff announcements; anything you want your users to know, instantly.
*Book an Appointment – Enable customers to make an appointment based on your available time slots, and syncing it with their calendar using online appointment platforms like Genbook, Schedulicity, and Appointy.
E-Commerce – Integrate a mobile shopping cart with eBay, Shopify, Etsy, and more. Sell your products online!
Bookings – Let customers book a table right through the app with OpenTable, Urbanspoon, or TopTable.
Order Food – Grab your content from GrubHub, Seamless, Eat24Hours, OLO, Online Ordering, and other online services to let customers place an order on the go.
Coupons – Generate revenue by notifying customers of coupons, promotions, and special offers.
Increase Loyalty
*Mailing List – Keep customers posted by having them sign up for a mailing list.
*Loyalty Programs – Enhance customer loyalty by offering rewards, as well as mobilizing your stamp card.
Engage your audience
LiveAlbum – Let customers take, share, and view photos directly from the app.
Reports and Forms – Provide an easy way for customers to report issues, send feedback, schedule a meeting, etc.
Promote your business
About/Contact Us – Make it easy for customers to learn more or get in touch.
Click-to-Call – Let customers call directly through the app in a single click.
Directions & Maps – Display the exact location of your business, events, or branches so your customers can easily find you.
User Reviews – Give customers a voice and share their reviews by adding Yelp, Citysearch, and other guides.
Catalogs – Neatly organize and display products and services in different categories.
Menu – Create a custom menu or automatically grab your existing menu from online menu guides such as Allmenus or SinglePlatform.
Events – Let customers track events and buy tickets with Eventbrite, Eventful, Songkick, and more.
Tell-a-Friend – Enable customers to share your app with friends via email, Facebook, Twitter, and more.
Share your Content
RSS Feeds – Integrate feeds from blogs, radio, and other media.
Social Feeds – Connect Facebook, Twitter, Instagram, and other social networks to your app.
Video Gallery – Add video playlists from YouTube, Vimeo, etc.
Photos – Display photos by connecting with Picasa, Tumblr, Flickr, Facebook, TwitPic, and more.
Music – Add music playlists from SoundCloud, Beatport, BandPage, and other services and sell albums and tracks via cloud stores like iTunes and Amazon.
Contact Us to discuss how a mobile app can boost your business!
Mobile Apps for your business August 7th, 2013Admin
Mr Stuart McNicoll (www.plastic-cosmetic-surgery.co.nz) is a prominent Plastic Surgeon based in Hamilton, New Zealand. Stuart contacted us requiring a complete website build for his personal online presence. Topcatt worked with Mr McNicoll to develop every aspect of this website (and it’s still evolving today!). Stuart was so impressed by our work, he commissioned us to build a major redevelopment of his Specialist Clinic site (www.tristramclinic.co.nz) which will begin in ernest in December 2013 (watch this space). Tristram Clinic have also asked us to undertake the development of mobile application for their business also.
A ‘Squeeze Page‘ is a single page website that is designed to rank on page one for a particular search term. Because SEO isn’t an exact science and while we target certain terms, our competitors are targeting the others; its also near impossible to rank on page one for ALL the search terms related to your business. For example, let’s say you sell plumbing supplies and your website is ranking well for a search on local plumber suppliers and the like, but for a certain line of products you aren’t ranking well. A squeeze page could be an effective strategy here. You simply build a one-page website that provides information about the brand you are trying to capture search on. This page will have a carefully selected domain name, carefully worded content and a phone number or web-form to drive client enquiries about this brand only. The squeeze page’s primary function is to rank page one for this term, giving your business a chance at a page one listing for a search term that might not be the core terms your primary website is targeting. Another common squeeze page strategy is to dominate page one for the key search terms in your business. Your primary website is ranking page one, along-side all your competition. Effective use of squeeze pages can ‘squeeze’ your competition (hence the name) onto page 2! If you have virtually all the listings on page one, you increase your chances of getting the business dramatically! Makes sense huh? And for about $750 they cost the same as a single print advertisement yet they will be working for you, forever. Contact us for more information about Squeeze Pages!
