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Google launched a new product last week — “Google+ Local” — that integrates Google Places with the Google+ social media site.

With the change, Google has abandoned Google Places, forcing all of its business listings into Google+.

Here’s what it means:

1. Google has integrated Zagat ratings into business listings. If your restaurant or hotel already has a Zagat rating, it will be displayed with your listing. In addition, any Google reviews of your businesses will be compiled in the Zagat 0-to-30 rating system.

2. With one listing, your business will be searchable on Google search, maps, mobile and Google+.

3. If Google+ users review or rate a business, those reviews will be shown to other Google+ users who have the reviewers in their circles.

4. The new Google+ Local listing will look like a Google+ Pages listing, and eventually will be completely integrated with Google+. For the time being, businesses can continue to manage their Google business listings with their Google Places for Business log-in.

And here’s what we recommend:

1. If you run a local business and you haven’t claimed your business listing on Google, do it now. You can start by clicking the link above for Google Places for Business.

2. If you’ve already got a Google Places listing, take some time to clean it up. Make the information is accurate and complete and add some photos. Google will also ask you whether you want to move old content to the new Google+ Local listing.

3. Once you’ve claimed your listing, create a Google+ account and then create a Google+ Page for your business. You need to create the personal account first.

4. Stand by for further information from Google about how to integrate the Google+ Local listing with your Google+ Page.

All of these steps are going to help your business be noticed in Google searches, and that’s the bottom line (unless you don’t care whether customers can find you on the world’s most popular search engine).

Innovative Art movement ‘Trailer Trash’ has been selected to occupy a significant site at this year’s Woodford Folk Festival (http://www.woodfordfolkfestival.com/home/). With Festival Director Bill Hauritz and Programmer Chloe Goodyear loving the concept, TopCatt Director, Trevor Topfer and creative partner Josh Levi will bring their unique Art Exhibition ‘Trailer Trash’ for festival patrons to enjoy, interact with and even take home some of the best new art from around the country.

“We’ve got some of the most exciting artists from Melbourne, Sydney, Brisbane and throughout Australia coming to exhibit their work and paint live for festival goers.” says Trevor. “They’ll be programmed alongside some of the finest bands and performers on the festival bill this year to create an exciting blend. We hope to astonish, impress and possibly damage-beyond-repair some of the minds that attend; with lots of weird and wonderful surprises in store.”

Incorporating 6 mobile art galleries (modified caravans), projection mapping, live art, music and much more, Trailer Trash is a must visit for festival goers this year. Visit www.trailertrash.net.au for more information or to see footage from their previous events. Now that’s different.

How would you spend $10000?

KATHERINE FEENEY

April 8, 2010

Josh Collings and Trevor Topfer have a party plan they’d like to share.

You’d throw a party of course. And that’s exactly what two lucky local lads are doing this April, burning the dough from a big-name vodka company for the sake of a high-profile bash, the likes of which Brisbane has never seen before.

It’s called Trailer Trash and it’s a party concept cooked up by Trevor Topfer and Josh Collings that they entered into the inaugural Smirnoff Promoter Grants Scheme last year in a bid to win the big bucks on offer for budding Australian promoters.

And now, after snapping up the blue ribbon with their hair-brained scheme, the pair are set to deliver the goods and are preparing to launch their party concept on the streets of Brisbane.

Self-touted as the “ultimate night life experience” Trailer Trash is a fusion of contemporary art and hot music muscle in an environment that’s part gypsy, party pikey, and wholly unique.

Essentially, Collings and Topfer have secured Sampology and DJ Hutch for the night along with the final live gig from Melbourne duo Jackson Jackson in 2010 and they’ve commandeered a fleet of caravans with which to do a live art installation.

Capping things off, this art and music mash up will take place in a secret central Brisbane location to be revealed at the time of ticket purchase.

Jackson Jackson play TopCatt Event

April 7, 2010

Jackson Jackson

TUESDAY, 30 MARCH 2010

Blues/hip hop/rock/pop messmeisters Jackson Jackson will be playing their final gig for 2010 at the Trailer Trash event with DJ Hutch and Sampology. The event will combine live music with art installation involving caravans and takes place at a secret location revealed only to ticket holders on Saturday Apr 24.

Source: http://www.ravemagazine.com.au/content/view/19956/31

The latest concept to come from the minds of Joshua Levi and Trevor Topfer, ‘Trailer Trash’ showcases live art, by a number of young and emerging Queensland based and International artists. The artists will use various techniques to paint dilapidated caravans; turning the unappealing into the appealing and engaging in the spirit of what we call ‘the trash generation’.

Live music will also be a big highlight, with Jackson Jackson and Sampology supporting, to demonstrate the shrinking divide between the music and art industries. This is a first-of-its-kind art exhibition will be held in a secret Brisbane location (only ticket holders will know) and tickets are strictly limited to 500. Don’t miss your chance to get to this exclusive event…