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This website is another example of the “Squeeze Site” an extension of the SEO tactic “Squeeze Page”. These sites are quite basic and generally only have one purpose. It is best to keep the site simple and focused on the targeted search terms you require. This site has achieved outstanding SEO ranking on Google and has driven a high level of enquiries to this business. These sites can be built in less than a week (depending on how much content the client can provide) and for as low as $500.

Topcatt can work with you to identify the opportunities available for your business and how a Squeeze Site can work for you. Why not get in touch and arrange a consultation?

Eyelash Extension is a simple website designed to primarily promote sales for Latisse™. These small sites are an extension of the SEO concept of the “Squeeze Page” and are utilised to rank well for  certain search terms. This website has proved very successful with page one listings for targeted search terms and has driven a significant level of enquiry to this business. These sites can be built quickly and are very effective yielding a high return on investment. Topcatt can build these sites for $500-$1000 depending on what content the client is able to provide and how much we have to generate. Why not discuss how a squeeze site could drive more business through your door.

Alleged parts for the forthcoming iPhone 5 are leaking out on a weekly basis. Has Apple lost its secretive ways — or just gotten better at them?

This year, we have witnessed what appears to be an unprecedented number of believable iPhone parts leaks. Each week, some new component or photo makes its way onto the Web. And if the leaks are real — they certainly look real — then almost nothing about the forthcoming “iPhone 5″ is a secret. Sure, we don’t “know” everything about the device — but more or less, the proverbial cat seems to have slipped out of the bag. So, what exactly is going on in Cupertino? Has Tim Cook lost control? Or has Apple employed some other, more calculated strategy?

Bad Apple

The most obvious answer to the parts-leak conundrum is that component manufacturers in China, and around the world, simply have lost some of their respect (or fear) for Apple now that Tim Cook is in charge and co-founder Steve Jobs is gone. After the company released the “new iPad” last year, its main slogan for the Retina-enhanced device was the made-up marketing word “Resolutionary.” I literally laughed  out loud when I first saw it plastered in 1000-point font across Apple.com. To this day, it sounds like a word invented for QVC, yet Apple used it for months.

For me — a 100 percent Apple outsider — the tackiness of “Resolutionary” was the first visible (albeit tiny) crack in Apple’s meticulously constructed corporate wall. Then came the whole EPEAT debacle. In June, Apple removed all 39 of its products from the Electronic Product Environmental Assessment Tool, a registry that rates consumer products’ for their impact on the environment. The move caused Apple customers — many of whom I would wager had never even heard of EPEAT in the past — to freak out with righteous indignation. The removal of Apple’s lineup was a bold move, after all, from a PR perspective. But Apple has never shied away from bold in the past. Less than a week later, however, Apple completely reversed its decision, and handed its Macs and i-devices back to EPEAT. Not only that, but the company actually said it was sorry. Sorry! Sorry? Apple doesn’t say “sorry.” Even when Apple’s iPhone 4 was found to have a defective antenna in 2010 (no service if you hold it the wrong way), then-CEO Steve Jobs refused to apologize. Instead, he told everyone to “calm down,” and gave away some free bumper cases to end the controversy. For the last decade, Apple has told us what to think, not the other way around. Crack number two.

Cook has strayed from Jobs’s hard-lined path in a number of other ways. When faced with criticism over the treatment of workers of Apple’s manufacturing partners in China, Apple pushed for third-party inspections of Foxconn factories. He decided to pay out dividends to investors — something Steve Jobs avoided. And, most recently, Apple pulled a series of Genius ads after they were harshly criticized in the press.  That’s right: Not only did Apple make some uncharacteristically bad ads, but they were shamed into taking the off the air.

And now we have all these leaks — leaks that fuel the rumors that Apple says hurt its bottom line. After all, if you know a new iPhone is coming soon, would you slap down hundreds of dollars on something that’s about to become outdated? Probably not. That said, if the leaks are real, then the next iPhone is going to be pretty darn boring — like the iPhone 4S again, just a bit taller, with a different dock connector, and a headphone jack moved to the bottom. Whoopie!

TechCrunch’s John Biggs, who seems equally perplexed by Apple’s softening nature, tries to explain the leaks with the admittedly “far-fetched” theory that “Apple needs to telegraph the changes they are planning to the [next iPhone’s] dock and, as a result, are forced to release more test hardware than usual. This hardware is falling into the wrong hands.” In other words, more peripheral manufacturers are getting demo units and some of them are leaking pictures and information — betraying Apple.

Bada** Apple

Far-fetched or not, Biggs’s theory is as good as I’ve heard so far. But I have another, even less-plausible explanation: Apple hasn’t grown weak at all. Instead, Cook has used the great resources at Apple’s disposal to launch a covert disinformation campaign. The leaked Apple parts are not real — or, at least, they are not parts that will make up the sixth-generation iPhone. They are decoys released by Apple, or on Apple’s behalf, to throw the tech blogosphere off its trail. The REAL new iPhone will look nothing like these leaked components.

As difficult to pull off as this might be, it would have a great effect for Apple. First, it would allow the company to still surprise everyone when they officially release the new iPhone. In turn, this would release an endless flow of positive comments from the technology media about the device, and how Apple, under Cook, has “still got it.” Seriously, it would be a virtual orgy of fanboyish congratulations. End result: Apple sells even more iPhone units that it would have otherwise.

It would also show the technology blogs who’s boss. If Apple can trick everyone with fake leaks, then the already-sketchy rumor articles we all know and despise will become even more dubious. Perhaps that will result in more conservative reporting, thus stifling the Apple rumor mill altogether, which would also theoretically help sales.

Wild as this may sound, a similar thing happened during last year’s “iPhone 5″ rumor mess. The tech press was convinced Apple would release a tear-drop-shaped smartphone with a larger screen. Instead, Apple release the iPhone 4 with Siri, a better camera, and slightly improved hardware. The only thing wrong with last year’s confusion was that the rumored device was infinitely more interesting than what Apple ultimately offered. If it could turn the tables and make everyone think that it’s releasing one thing, then actually come out with something way better, then Apple will have won on all counts.

Conclusion

I’m going to save you some energy and call my own theory bunk from the start. Even if Apple has the resources to wage such a disinformation campaign, it would still be a tough move to pull off — one that could very well cost a lot of money. And it’s not like Apple’s iPhone sales are hurting — not yet, anyway. Still, I’m going to hold onto this idea as a dream, a hope that Apple is still the baddest company in town, one capable of creating mind-blowing devices that change what I think is possible in personal electronics; A company that doesn’t say things like “Resolutionary,” and never says “sorry,” even when it clearly should. That is the Apple I knew. And when the new iPhone is unveiled in the next few weeks, we’ll find out if that Apple remains.

Say what you will about him — Steve Jobs dreamt big. He didn’t just set out to change personal computers, or even stop at mobile devices. He clearly wanted Apple‘s influence to extend to all areas of daily life. Case in point: He once seriously considered designing a connected car, probably called the iCar.

The revelation was among the many tidbits coming out of the Samsung-Apple trial underway in San Jose. Although the idea of Apple building some kind of high-tech vehicle has been floated from time to time, it’s usually after someone’s had a few too many martinis for lunch.

However, when Apple Senior Vice President of Marketing Phil Schiller recently took the stand, he says there was discussion about Apple making a car or camera, the New York Times‘ Nick Bilton tweeted. Although he punctuated the comment with “crazy stuff,” the fact that the fact that the revelation is coming out in court testimony indicates it was more serious than just idle chatter. Schiller says the company considered building a car sometime before creating the iPhone.

What might an iCar be like? You could probably imagine a very modern interior, with a Ford Sync-like interface that would certainly sync wirelessly with your iPhone, iPad or iPod. Apps would adapt so you could interact with them via the dashboard, and Siri would definitely be present (voice control makes the most sense in the car).

What about the exterior? That’s anyone’s guess, but designers have been creating iCar designs for years. There was the bulbous iMove from Liviu Tudoran that resembled a vehicular iMac (see below) to the recent iCar design from Franco Grassi.

What do you think an Apple iCar would be like? Have your say in the comments.

Dr Michele McVie came to Topcatt with a simple project in mind. She wanted a quick and easy web presence to direct clients to with a strong SEO focus – ensuring she was found by anyone searching for her.

To do this we built a ‘squeezepage’ style website designed to rank well on Google for certain keywords. We chose a simple layout and design to keep development costs down. The site came with email addresses and tested contact forms. Dr McVie now enjoys regular website traffic, comments from clients and ranks on page one for all the keywords identified in the brief.

fdRx is a medical supply company based in Auckland, New Zealand. Topcatt were brought in to develop a sharp, modern eCommerce website that was easy for clients to use without any online shopping experience. It had to contain rich media, and handle a large amount of products and categories. We were also responsible for logo design and content writing. We are currently working on SEO and other social media.

It really is a beautiful online store…be sure to check it out!

Leontine Musso contacted us when after investing in an eCommerce site built by MyWork, she found the site wasn’t generating any revenue; a distressing situation for an eCommerce based fashion enterprise. After investigating other development options we elected to continue with MyWork as the development team, with us making sure the build was completed to Leontine’s requirements. We also manage her Facebook page increasing her likes to over 350 in two weeks. Within one week of relaunching her site Leontine was listing on page one of Google for several search terms including listing higher than some of her suppliers!

We continue to work with Leontine who now finds her website drawing a significant income and growing steadily every week. She has also started stocking her unique women’s clothing in many physical stores throughout South East Queensland and Northern NSW. Take a look at www.ganidesigns.com.au

Sonya Ferguson came to Topcatt initially for some consultation regarding her Facebook page. She was also concerned with her online presence because as part of a larger clinic, she only had a dedicated page and not a website. We see this all the time, clients losing business to competitors whose online presence boasts rich content that is mobile friendly and integrated with social media and all their online efforts.

We devised a complete strategy for Sonya including an online store based website using wordpress and woocommerce which opened a new income stream for her and meant her regular clients were weasily able to stay on their prescribed skincare regimen and weren’t lost to supermarket and pharmacy products, social media integration with facebook, google+, youtube, twitter and linkedIn that keeps her network of clients engaged and continues to grow and an SEO campaign including mobile advertising and keyword targeting that has assisted in getting her website to the top of page one.

She now enjoys a modest income from the website (which means its paying for itself), an increase in new business as clients are finding it easy to find her, and a more professional online presence which brings her public appearance in line with her Appearance Medicine credentials and reputation. Sonya is now spreading into blogging, creating rich engaging content for the web and improving her search engine rankings!

Face Doctors Remuera employed us to do everything from scratch. This included creating logo’s, branding brief documentation, building websites, creating their social media network, running a complete online campaign for their launch and managing their ongoing SEO and online marketing activity.

We started by immersing ourselves in their existing branding and business vision. We then tested several branding concepts through their market demographic before selecting the design that resonated most with their audience. The results have been very well received. Contact Face Doctorrs Remuera for a testimonial or referral regarding Topcatt’s work!