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Welcome to a new benchmark in Marketing – Topcatt 360 Digital is ready! This represents (to our knowledge) a first-of-its-kind event in New Zealand. Topcatt 360 Digital is about continuously evolving Marketing, delivered across all digital channels with the concept of personalised service, high quality content and high quantity exposure at its core.

Topcatt 360 Digital offers members all the following services, every day of the year, personalised to their specific business needs, all for a simple monthly fee. Each member is appointed a dedicated Digital Strategy Consultant who will become your sole point-of-contact – meaning they will immerse themselves in your business, learn you, your tastes, your goals, your brand, and deliver a level of Marketing tailored specifically for you that you never thought possible. Through your dedicated Strategy Consultant, you will have access to The services our members enjoy include:

• Search Engine Optimisation (SEO)
• Content Marketing/Contant Creation
• Online Advertising
• Social Media Marketing
• Mobile Marketing
• Reputation Management
• Access to our Strategic Partner Network
• In0house Expert Multi-disciplinary Team
• Monthly Reporting and Accountability

To find out how Topcatt 360 Digital can deliver a Marketing result you never thought possible for your business, please call our Managing Director personally on 022 4 TOPCAT (867 228) to arrange a Private Consultation with a Strategy Consultant today.

Topcatt is undergoing a major overhaul of our business model. We have evolved to become a complete Digital agency offering services form Web Development (our history and genesis) to Content Marketing, Social Media to Online Advertising and SEO to Mobile. We are working diligently to create a new system of account management for all our valued clients – present and future. We’re excited, and we hope you will love what’s coming!

Here’s a few tips from our SEO expert to give you a better understanding of what they are doing when addressing your online presence and its ability to rank well.

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. We recommend using a professional content write for certain key aspects of your website (such as your homepage).  Many clients ask us to write content for them and we do our best to maximise your on-page SEO. We’re here to help!

2. Site Submitting:

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

• DMOZ
• Yahoo Directory
• Best Of The Web
• Ezine Articles
• Article Base
• Go Articles

3. Guest Posting:

This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank 

6. Commenting On Other Blogs:

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

• Facebook
• Google Plus
• Squidoo
• Digg
• Hub Pages
• Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK. We have tools to help you select the best keywords for your business. It;s important to remember, they aren’t always the ones you might think!

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

Due to expanding our studio, we are proud to announce we are now able to offer mobile apps for your business. Our crack Mobile Team are ready to increase your online presence and customer service offering. With mobile devices being the fastest growing medium ever, its vital that your business be available to your clients and potential clients on their smart-phones and tablets. Our apps can enable you to:

Make Money

• Send push notifications – such as limited specials, important announcements, shipping/delivery updates, new jobs, staff announcements; anything you want your users to know, instantly.
• *Book an Appointment – Enable customers to make an appointment based on your available time slots, and syncing it with their calendar using online appointment platforms like Genbook, Schedulicity, and Appointy.
• E-Commerce – Integrate a mobile shopping cart with eBay, Shopify, Etsy, and more. Sell your products online!
• Bookings – Let customers book a table right through the app with OpenTable, Urbanspoon, or TopTable.
• Order Food – Grab your content from GrubHub, Seamless, Eat24Hours, OLO, Online Ordering, and other online services to let customers place an order on the go.
• Coupons – Generate revenue by notifying customers of coupons, promotions, and special offers.

Increase Loyalty

•  *Mailing List – Keep customers posted by having them sign up for a mailing list.
• *Loyalty Programs – Enhance customer loyalty by offering rewards, as well as mobilizing your stamp card.

Engage your audience

• LiveAlbum – Let customers take, share, and view photos directly from the app.
• Reports and Forms – Provide an easy way for customers to report issues, send feedback, schedule a meeting, etc.

Promote your business

•  About/Contact Us – Make it easy for customers to learn more or get in touch.
• Click-to-Call – Let customers call directly through the app in a single click.
• Directions & Maps – Display the exact location of your business, events, or branches so your customers can easily find you.
• User Reviews – Give customers a voice and share their reviews by adding Yelp, Citysearch, and other guides.
• Catalogs – Neatly organize and display products and services in different categories.
• Menu – Create a custom menu or automatically grab your existing menu from online menu guides such as Allmenus or SinglePlatform.
• Events – Let customers track events and buy tickets with Eventbrite, Eventful, Songkick, and more.
• Tell-a-Friend – Enable customers to share your app with friends via email, Facebook, Twitter, and more.

Share your Content

• RSS Feeds – Integrate feeds from blogs, radio, and other media.
• Social Feeds – Connect Facebook, Twitter, Instagram, and other social networks to your app.
• Video Gallery – Add video playlists from YouTube, Vimeo, etc.
• Photos – Display photos by connecting with Picasa, Tumblr, Flickr, Facebook, TwitPic, and more.
• Music – Add music playlists from SoundCloud, Beatport, BandPage, and other services and sell albums and tracks via cloud stores like iTunes and Amazon.

Contact Us to discuss how a mobile app can boost your business!

Mr Stuart McNicoll (www.plastic-cosmetic-surgery.co.nz) is a prominent Plastic Surgeon based in Hamilton, New Zealand. Stuart contacted us requiring a complete website build for his personal online presence. Topcatt worked with Mr McNicoll to develop every aspect of this website (and it’s still evolving today!). Stuart was so impressed by our work, he commissioned us to build a major redevelopment of his Specialist Clinic site (www.tristramclinic.co.nz) which will begin in ernest in December 2013 (watch this space). Tristram Clinic have also asked us to undertake the development of mobile application for their business also.

Google launched a new product last week — “Google+ Local” — that integrates Google Places with the Google+ social media site.

With the change, Google has abandoned Google Places, forcing all of its business listings into Google+.

Here’s what it means:

1. Google has integrated Zagat ratings into business listings. If your restaurant or hotel already has a Zagat rating, it will be displayed with your listing. In addition, any Google reviews of your businesses will be compiled in the Zagat 0-to-30 rating system.

2. With one listing, your business will be searchable on Google search, maps, mobile and Google+.

3. If Google+ users review or rate a business, those reviews will be shown to other Google+ users who have the reviewers in their circles.

4. The new Google+ Local listing will look like a Google+ Pages listing, and eventually will be completely integrated with Google+. For the time being, businesses can continue to manage their Google business listings with their Google Places for Business log-in.

And here’s what we recommend:

1. If you run a local business and you haven’t claimed your business listing on Google, do it now. You can start by clicking the link above for Google Places for Business.

2. If you’ve already got a Google Places listing, take some time to clean it up. Make the information is accurate and complete and add some photos. Google will also ask you whether you want to move old content to the new Google+ Local listing.

3. Once you’ve claimed your listing, create a Google+ account and then create a Google+ Page for your business. You need to create the personal account first.

4. Stand by for further information from Google about how to integrate the Google+ Local listing with your Google+ Page.

All of these steps are going to help your business be noticed in Google searches, and that’s the bottom line (unless you don’t care whether customers can find you on the world’s most popular search engine).

Innovative Art movement ‘Trailer Trash’ has been selected to occupy a significant site at this year’s Woodford Folk Festival (http://www.woodfordfolkfestival.com/home/). With Festival Director Bill Hauritz and Programmer Chloe Goodyear loving the concept, TopCatt Director, Trevor Topfer and creative partner Josh Levi will bring their unique Art Exhibition ‘Trailer Trash’ for festival patrons to enjoy, interact with and even take home some of the best new art from around the country.

“We’ve got some of the most exciting artists from Melbourne, Sydney, Brisbane and throughout Australia coming to exhibit their work and paint live for festival goers.” says Trevor. “They’ll be programmed alongside some of the finest bands and performers on the festival bill this year to create an exciting blend. We hope to astonish, impress and possibly damage-beyond-repair some of the minds that attend; with lots of weird and wonderful surprises in store.”

Incorporating 6 mobile art galleries (modified caravans), projection mapping, live art, music and much more, Trailer Trash is a must visit for festival goers this year. Visit www.trailertrash.net.au for more information or to see footage from their previous events. Now that’s different.

How would you spend $10000?

KATHERINE FEENEY

April 8, 2010

Josh Collings and Trevor Topfer have a party plan they’d like to share.

You’d throw a party of course. And that’s exactly what two lucky local lads are doing this April, burning the dough from a big-name vodka company for the sake of a high-profile bash, the likes of which Brisbane has never seen before.

It’s called Trailer Trash and it’s a party concept cooked up by Trevor Topfer and Josh Collings that they entered into the inaugural Smirnoff Promoter Grants Scheme last year in a bid to win the big bucks on offer for budding Australian promoters.

And now, after snapping up the blue ribbon with their hair-brained scheme, the pair are set to deliver the goods and are preparing to launch their party concept on the streets of Brisbane.

Self-touted as the “ultimate night life experience” Trailer Trash is a fusion of contemporary art and hot music muscle in an environment that’s part gypsy, party pikey, and wholly unique.

Essentially, Collings and Topfer have secured Sampology and DJ Hutch for the night along with the final live gig from Melbourne duo Jackson Jackson in 2010 and they’ve commandeered a fleet of caravans with which to do a live art installation.

Capping things off, this art and music mash up will take place in a secret central Brisbane location to be revealed at the time of ticket purchase.