Ever wanted your own personal shopper? It could be closer than you think.
Some of you will have heard of Uber. It’s the revolutionary way of moving people – and it’s changed the taxi industry for better or for worse, forever. Recently, Uber has been in the news in India and has been banned there. But this story isn’t about Uber. It’s about Instacart – a business that has been described as the Uber of the grocery industry. Using a similar principle to Uber’s model, Instacart has launched in the USA (well, that happened awhile ago to be fair) and is now available across most of the USA. It is also growing VERY fast. How fast? Well, it just raised over US$100 million in a round of VC funding to ensure it goes as fast as possible!
So what’s the deal? Basically, it involves integrating all the local grocery stores and adding a home delivery service. You login, select the store you want to order from, buy your groceries, and they deliver it. Big deal, New World and Countown already do this…..yeah, but Instacart promise delivery within an hour (hence the name). Yep, friends decide to come over unexpectedly for dinner, nothing in the fridge and you need to put on your face? Problem solved. Instacart will have everything you need, to your door, in an hour or less (via a vetted personal shopper).
It hasn’t made it to New Zealand yet, but given $100 million in funding, I’m sure the Aussies will have it soon enough and then us. It’s spreading so fast, that online retail giant Amazon.com have recently launched a competitive service (AmazonFresh).
It’s coming, be ready to have your favourite Nosh order delivered in under an hour! Want to find out more? Click this link to visit Instacart’s website. I suggest you put in a US postcode (like 90210) to see what its all about.
Instacart – a new way to shop for groceries December 9th, 2014trevor
Rachel came to us requiring a beautiful portfolio style website to showcase her work as a professional make-up artist. We created the logo, did the graphic design and provided content for the Website. Here’s an example of when a client has very little content to provide (just some images and a few testimonials was it) and relied on Topcatt to create the rest. She is very happy with the result and saw an almost immediate response with client enquiries generating from the website regularly now. Take a look at http://www.rachelmackwood.co.nz/.
A great way to capture a page 1 listing for a particular search term – especially when your primary website isn’t getting there, is a squeeze page. A squeeze page is a one-page website that is designed to rank on page 1 and direct potential customers to either your existing website or to make an enquiry directly. Let’s say you are a Beauty Spa in Auckland and your current website ranks well for a search of “Beauty Treatment Auckland” but doesn’t rank well for “Facial Treatment Auckland”. From as little as $500 we can create a squeeze page to target the search term “Facial Treatment Auckland” and monitor its progress for you. We have all the necessary tools to find out what your potential customers are searching for that you provide and aren’t getting onto page 1 for. We can design a squeeze page campaign to attract clients to make a direct enquiry or click through to your website. Take a look at the squeeze pages we did for Tristram Clinic in Hamilton!
www.redface.co.nz – page 1 position 1 for targeted keyword ‘rosacea treatment hamilton’
Welcome to a new benchmark in Marketing – Topcatt 360 Digital is ready! This represents (to our knowledge) a first-of-its-kind event in New Zealand. Topcatt 360 Digital is about continuously evolving Marketing, delivered across all digital channels with the concept of personalised service, high quality content and high quantity exposure at its core.
Topcatt 360 Digital offers members all the following services, every day of the year, personalised to their specific business needs, all for a simple monthly fee. Each member is appointed a dedicated Digital Strategy Consultant who will become your sole point-of-contact – meaning they will immerse themselves in your business, learn you, your tastes, your goals, your brand, and deliver a level of Marketing tailored specifically for you that you never thought possible. Through your dedicated Strategy Consultant, you will have access to The services our members enjoy include:
Search Engine Optimisation (SEO)
Content Marketing/Contant Creation
Online Advertising
Social Media Marketing
Mobile Marketing
Reputation Management
Access to our Strategic Partner Network
In0house Expert Multi-disciplinary Team
Monthly Reporting and Accountability
To find out how Topcatt 360 Digital can deliver a Marketing result you never thought possible for your business, please call our Managing Director personally on 022 4 TOPCAT (867 228) to arrange a Private Consultation with a Strategy Consultant today.
Topcatt 360 Digital is here! January 17th, 2014trevor
Topcatt is undergoing a major overhaul of our business model. We have evolved to become a complete Digital agency offering services form Web Development (our history and genesis) to Content Marketing, Social Media to Online Advertising and SEO to Mobile. We are working diligently to create a new system of account management for all our valued clients – present and future. We’re excited, and we hope you will love what’s coming!
Topcatt 360 Digital is coming… December 11th, 2013trevor
Here’s a few tips from our SEO expert to give you a better understanding of what they are doing when addressing your online presence and its ability to rank well.
1. High Quality Content:
In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. We recommend using a professional content write for certain key aspects of your website (such as your homepage). Many clients ask us to write content for them and we do our best to maximise your on-page SEO. We’re here to help!
2. Site Submitting:
To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.
Some Good Web And Article Directories Are:
DMOZ
Yahoo Directory
Best Of The Web
Ezine Articles
Article Base
Go Articles
3. Guest Posting:
This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.
4. Link Exchange:
This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.
5. Keep Updating:
Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank
6. Commenting On Other Blogs:
Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts.
7. Social Bookmarking:
Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:
Facebook
Google Plus
Squidoo
Digg
Hub Pages
Stumble Upon
8. Website Accessibility:
If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.
9. Using Commonly Searched Keywords:
As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK. We have tools to help you select the best keywords for your business. It;s important to remember, they aren’t always the ones you might think!
10. Website Advertising:
You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.
11. Create Multiple Pages:
If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.
12. Participate In Forums:
Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.
13. Using Signatures:
You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.
14. When Does Google Re-Evaluate Page Rank?
Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.
15. Never Use Illegal Tactics:
Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.
How to improve your Google Ranking November 4th, 2013Admin
We are proud of our New Zealand based, high-speed, secure server network. We have invested heavily in ensuring our customers receive the highest level of service to meet their hosting needs. All Topcatt 360 Digital Members enjoy free hosting as part of their plan, no matter how many websites they own. If you are looking for an alternative hosting provider, sick of slow loading speeds for your websites, experienced one-too-many server outages and website downtime, we would love to welcome you to our family. Hosting should be simple, fast, secure and inexpensive. With so many hosting providers out there, its important to choose a provider that has the following:
Locally based servers – this will ensure your website visitors experience faster page loading times
Secure dedicated servers – many cheap hosting providers are based in the USA where server space is very cheap. Your website will sit on a massive server with thousands of other websites. Whilst you may think “So what?”, you have no idea what other websites are being hosted on the same server as yours and no control over malicious attacks that might not be directed at your website specifically, but may well affect your website.
24/7 Customer service – you never know when you might need assistance with your website hosting. We are available during business hours in New Zealand with emergency support 24/7.
Realistic prices – like most things in life, you get what you pay for. Sometimes paying a slight premium to get the best quality can save you time and money in the long run. Don’t take a chance on cheap and nasty, stick with local people offering world-class servers!
Please feel free to contact us directly with your hosting needs. Our hosting plans start at as low as $10 per month. Call us now on 0224 867 228 or use the form below. We look forward to welcoming you to the Topcatt Family!
Topcatt Hosting Services September 10th, 2013trevor
Due to expanding our studio, we are proud to announce we are now able to offer mobile apps for your business. Our crack Mobile Team are ready to increase your online presence and customer service offering. With mobile devices being the fastest growing medium ever, its vital that your business be available to your clients and potential clients on their smart-phones and tablets. Our apps can enable you to:
Make Money
Send push notifications – such as limited specials, important announcements, shipping/delivery updates, new jobs, staff announcements; anything you want your users to know, instantly.
*Book an Appointment – Enable customers to make an appointment based on your available time slots, and syncing it with their calendar using online appointment platforms like Genbook, Schedulicity, and Appointy.
E-Commerce – Integrate a mobile shopping cart with eBay, Shopify, Etsy, and more. Sell your products online!
Bookings – Let customers book a table right through the app with OpenTable, Urbanspoon, or TopTable.
Order Food – Grab your content from GrubHub, Seamless, Eat24Hours, OLO, Online Ordering, and other online services to let customers place an order on the go.
Coupons – Generate revenue by notifying customers of coupons, promotions, and special offers.
Increase Loyalty
*Mailing List – Keep customers posted by having them sign up for a mailing list.
*Loyalty Programs – Enhance customer loyalty by offering rewards, as well as mobilizing your stamp card.
Engage your audience
LiveAlbum – Let customers take, share, and view photos directly from the app.
Reports and Forms – Provide an easy way for customers to report issues, send feedback, schedule a meeting, etc.
Promote your business
About/Contact Us – Make it easy for customers to learn more or get in touch.
Click-to-Call – Let customers call directly through the app in a single click.
Directions & Maps – Display the exact location of your business, events, or branches so your customers can easily find you.
User Reviews – Give customers a voice and share their reviews by adding Yelp, Citysearch, and other guides.
Catalogs – Neatly organize and display products and services in different categories.
Menu – Create a custom menu or automatically grab your existing menu from online menu guides such as Allmenus or SinglePlatform.
Events – Let customers track events and buy tickets with Eventbrite, Eventful, Songkick, and more.
Tell-a-Friend – Enable customers to share your app with friends via email, Facebook, Twitter, and more.
Share your Content
RSS Feeds – Integrate feeds from blogs, radio, and other media.
Social Feeds – Connect Facebook, Twitter, Instagram, and other social networks to your app.
Video Gallery – Add video playlists from YouTube, Vimeo, etc.
Photos – Display photos by connecting with Picasa, Tumblr, Flickr, Facebook, TwitPic, and more.
Music – Add music playlists from SoundCloud, Beatport, BandPage, and other services and sell albums and tracks via cloud stores like iTunes and Amazon.
Contact Us to discuss how a mobile app can boost your business!
Mobile Apps for your business August 7th, 2013Admin
