Yesterday, Google confirmed there was a core ranking algorithm update over the weekend. They also informed the industry that the Panda algorithm is part of the core ranking algorithm now. Both items we reported yesterday, but the Panda news was actually something that likely happened months ago, whereas the core ranking update was this weekend.
With Panda now baked-in, the Google algorithm is now able to update itself – a very big change to the core framework and a small step toward the Singularity. Whilst we could iterate on the threat this poses to all of mankind, it’s probably more likely you’re wondering if you will still rank page one for keywords relating to you business. The answer is yes…for the most part.
The AI element of Google is designed to apply user-data to increase the relevancy of search results depending on the time, location and preceding activity of the user. So now, two people with highly different interests, habits and lifestyles, could find very very different results for the same keyword search. This is going to make the ‘game’ of SEO much more complex and the previously predicted era of SEO by user rather than keyword is rapidly being ushered in.
Confused? Just follow the basic rule of thumb and write relevant content for the web, regularly that engages your readers – and ask them to engage. Here’s an example – please add an intelligent comment below. Go on, I dare you.