Sonya Ferguson came to Topcatt initially for some consultation regarding her Facebook page. She was also concerned with her online presence because as part of a larger clinic, she only had a dedicated page and not a website. We see this all the time, clients losing business to competitors whose online presence boasts rich content that is mobile friendly and integrated with social media and all their online efforts.
We devised a complete strategy for Sonya including an online store based website using wordpress and woocommerce which opened a new income stream for her and meant her regular clients were weasily able to stay on their prescribed skincare regimen and weren’t lost to supermarket and pharmacy products, social media integration with facebook, google+, youtube, twitter and linkedIn that keeps her network of clients engaged and continues to grow and an SEO campaign including mobile advertising and keyword targeting that has assisted in getting her website to the top of page one.
She now enjoys a modest income from the website (which means its paying for itself), an increase in new business as clients are finding it easy to find her, and a more professional online presence which brings her public appearance in line with her Appearance Medicine credentials and reputation. Sonya is now spreading into blogging, creating rich engaging content for the web and improving her search engine rankings!