A ‘Squeeze Page‘ is a single page website that is designed to rank on page one for a particular search term. Because SEO isn’t an exact science and while we target certain terms, our competitors are targeting the others; its also near impossible to rank on page one for ALL the search terms related to your business. For example, let’s say you sell plumbing supplies and your website is ranking well for a search on local plumber suppliers and the like, but for a certain line of products you aren’t ranking well. A squeeze page could be an effective strategy here. You simply build a one-page website that provides information about the brand you are trying to capture search on. This page will have a carefully selected domain name, carefully worded content and a phone number or web-form to drive client enquiries about this brand only. The squeeze page’s primary function is to rank page one for this term, giving your business a chance at a page one listing for a search term that might not be the core terms your primary website is targeting. Another common squeeze page strategy is to dominate page one for the key search terms in your business. Your primary website is ranking page one, along-side all your competition. Effective use of squeeze pages can ‘squeeze’ your competition (hence the name) onto page 2! If you have virtually all the listings on page one, you increase your chances of getting the business dramatically! Makes sense huh? And for about $750 they cost the same as a single print advertisement yet they will be working for you, forever. Contact us for more information about Squeeze Pages!
